Art Of Modern Luggage Comes To Life With The Launch Of Heys USA’s Colorful Fazzino Collection
NEW YORK, NY – Macy’s Fashion’s Night Out – on September 8th, 2011 marked an important launch for fans of 3-D pop art icon Charles Fazzino who likes to travel: that night, Heys USA launched its Fazzino Travel collection at Macy’s Herald Square flagship store, in the 9th floor luggage department.
Fazzino – on hand for the event, which included a poster-signing – was joined by Sports Illustrated Swimsuit Model Chrissy Teigen and 2011 Miss New York USA Amber Collins.
Heys’ Fazzino collection includes four distinct contemporary, colorful luggage sets printed with Fazzino’s destination-based art. Each set depicts one of four popular vacation destinations: New York, Venice, Paris and London, as only Fazzino can portray those lively cities, with his signature bold, detailed pop-art.
The brightly-colored unique luggage sets all include four different pieces of “The World’s Lightest Carry-on Luggage,” invented by Heys USA, a leader in hard side luggage manufacturing. In each set, there are 22’, 26’ and 30’ upright rolling hard side spinners, plus a matching beauty case, making the sets perfect for both business and leisure travel.
Fun Luggage Sets that Take You Around the World
The Fazzino collection is the result of a perfect match: an icon of modern art in collaboration with a leader in the art of modern luggage. The result is an exciting new collection of unique luggage by Heys USA, printed with Fazzino’s fun, whimsical 3-D art.
“We are very proud to have collaborated with such a famous artist as Charles Fazzino,” said Harry Sheikh, President & CEO, Heys USA Group. “Heys USA is thrilled to bring ‘the art of modern luggage’ to a new level of fashion and travel excitement with the launch of Heys USA’s Fazzino Collection. Our customers have come to rely on Heys for the leading edge of fashionable, highly stylized travel goods that reflect the best of functionality and usability in the industry. Charles Fazzino’s collaboration with Heys USA Group portrays our goal to shine through current offerings and bring our customers trendy alternatives for all their travel needs – and reflects the company’s overall commitment to offering fashion-fresh products to our customers.”
Fazzino is equally thrilled about the collaboration. “I am very excited to have been asked by Heys USA to collaborate with its team to launch Heys USA’s Fazzino Collection,” he said, adding that he was thrilled to have Teigen and Collins join him at the Macy’s launch.
There is no doubt Fazzino fans will enjoy traveling with these whimsical, boldly-printed, high-quality artistic luggage sets featuring the cityscape artwork of this international icon of 3-dimentional art. Not only do the pieces look great – they are also incredibly lightweight, extremely durable and flexible. The patent-pending AirGlide® 4-wheel spinner system allows the pieces to smoothly glide across any surface. There are many other high-quality features – a built-in 3-digit TSA approved lock; heavy-duty zippers; a cushioned handle grip; stylized, fully-lined interiors that compliment the shell art; and a built-in divider and mesh pocket for easier organizing.
It’s a perfect merging of fashion and function, that will please both Fazzino fans, and fashionable travelers who are just discovering his vibrant work.
About ‘Fazzino by Heys USA’
“Fazzino by Heys” USA will consist of four colorful new collections inspired by the international destination art of Charles Fazzino. The four luggage sets, New York, Venice, Paris, and London, will each include three upright rolling spinner bags and a matching beauty case. Heys product development team adapted Fazzino’s award winning art into picture-perfect masterpieces to integrate into the manufacturing process for travel goods.
Best known for his bright, whimsical, and wonderfully detailed, 3-D pop art, Fazzino uses a unique, hand-assembled layering technique that brings his creations to life. His frenetic energy has led Fazzino to become an international icon in 3-dimensional art, with his creations exhibited in hundreds of art galleries worldwide. “Heys USA Group product development team adapted Fazzino’s award winning art into picture-perfect masterpieces to integrate into the manufacturing process for travel goods.
The images of Fazzino’s interpretation of New York, Venice, London, and Paris will debut in sets that will include a 22”, 26”, a 30” upright hard side spinner set; along with a matching beauty case; ideal for business and leisure travel. Fazzino’s artwork has been incorporated onto the luggage surfaces using an exclusive manufacturing process. Each piece is lightweight, extremely durable, flexible and absorbs impact. The uprights all feature a patent-pending AirGlide® 4-wheel spinner system that creates a smooth glide during transport across any surface, as well as larger “smart wheels” in the rear for greater control. Additional features include a built-in 3-digit TSA accepted lock, heavy duty zippers and a cushioned handle grip, stylized, fully-lined interiors that are customized to compliment the shell art, as well as a built-in divider and a mesh pocket, so organized packing is a breeze.
About Charles Fazzino
A native of Manhattan, Charles Fazzino’s pop art can be found in the private collections of such celebrities as Julia Roberts, Michael Eisner, Hillary Clinton, Presidents Bill Clinton and George Bush, Paul McCartney, and Michael Jordan. His diverse appeal has made him the Official Artist for the GRAMMY Awards, Country Music Awards, Daytime Emmy Awards, the Olympics, National Football League and Major League Baseball. He has created works for the Rosie O’Donnell For All Kids Foundation, the USO, the MS150 Bike Tour, and many more. For more information about Charles Fazzino, visit: www.fazzino.com.
About Heys USA
Heys USA Group is a global travel goods manufacturing company whose vision is fashion, innovation and excitement through high-quality products at affordable prices. Heys USA is one of the strongest consumer branded, travel goods franchises in the world, with a global brand portfolio that includes Heys, Travel Concepts, Crown Edition, Intus, Britto by Heys, Disney, Fazzino by Heys, and Raku. Its products are sold in over 28 countries across six continents. Heys USA’s Crown XX carry-on was named “Best Bag for Traveling Light” by INC. Magazine in 2010, a Consumers Digest Best Buy in 2010, recipient of the 2009 Product Innovation Award by the Travel Goods Association, and an award winning leader of hard and soft-sided luggage, travel bags and business cases. EcoCase was named by The Oprah Magazine – ‘the O list’ as a favorite of Oprah and her team. Heys USA’s BioCase was named by Popular Science Magazine as a Must-Have product in June 2009. Southwest Airlines’ SPIRIT MAGAZINE called Heys’ Xcase “The bag to get you there in style.” The 20” Xcase was recently chosen as the official bag of the Annual Emmy Awards and the Dr. Phil Holiday Special, and Heys sponsored the 2011 Critic’s Choice Awards Official After-party. Headquartered in Weston, FL, Heys USA Group also operates a Fifth Avenue showroom in New York City to accommodate buyers from all channels of distribution. For more information visit: www.heysusa.com.
